Monday, August 8, 2011

Inside the APS Storefront


Annapolis Performance Sailing APS StorefrontYou've heard about it once or twice. Heck, it's on the cover of the 2011 Spring catalog. (What?! You didn't get a FREE APS catalog? Better click here.) APS is not just a website, we have a storefront, too!

APS stocks what you need so you can have it as close to immediately as possible. We have to find somewhere to put all that stuff, right? So where do we put it? We treat our storefront like a warehouse. That's why sailors stop by on their way to the club because that widget busted, an upgrade is necessary, you get the picture... People have likened our storefront to a candy store for sailors. What a compliment!

Mike Annapolis Performance Sailing APS Storefront MangerStorefront Manager Mike Lindsley wants to make sure the storefront functions in the proper utiliarian way - but doesn't look so utilitarian. Sure, he'll have a table set up so folks coming into the storefront know what this week's Hot New Item is, and he'll set up gear that's relevant for whatever regatta is being hosted in Annapolis for the weekend. But what about the every day? What about making the store look good (and cool) for customers coming in to pick up parts or try on gear?

Posters! That is the answer! After being inspired by a cool 4' x 4' poster that Gill sent us a couple years ago, Mike contacted a few of our other favorite vendors. Check out the storefront now: *Note...the walls were empty before. This is a huge improvement!

Gill Annapolis Performance Sailing APS Storefront
Gill Started it all with this sweet poster!


Atlantis Poster Annapolis Performance Sailing APS Storefront
Atlantis in the house!



Musto Henri Lloyd Annapolis Performance Sailing APS Storefront
Henri Lloyd and Musto duly represented.


Zhik Slam Annapolis Performance Sailing APS Storefront
Zhik and SLAM on the big wall!
Hang tight for burgees to fill in the blank spaces...


What's that? You have a burgee you want APS to hang up on the wall? Mail it to:

Annapolis Performance Sailing
c/o Mike Lindsley
104 Severn Avenue
Annapolis, MD 21403


Thank you Gill, Atlantis, Musto, Henri Lloyd, Zhik, and SLAM for sending in such cool artwork (in-store customer feedback has been great!) - and for working with us to make the APS shopping experience even better!

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